Bridging Cultures, Empowering Connections.
At Brand Asia, we empower businesses and government agencies to authentically connect with Culturally and Linguistically Diverse (CALD) communities in Australia and beyond. Through inclusive strategies, multilingual communication, and culturally tailored campaigns, we bridge gaps, foster trust, and drive meaningful engagement. Our mission is to ensure that every voice is heard, every culture is respected, and every message resonates—creating genuine connections, sustainable impact, and lasting success in diverse markets.
Our Services
We Specialise In
Chinese Influencer Marketing
An essential part of every digital marketing strategy, influencer marketing is where individuals with a wide online following promote brands, products and services on social media platforms. Also known as Key Opinion Leaders (KOL’s), influencer’s have the power to leverage their following to boost your brand image, generate leads, and boost sales.
Event Management
As a leading full-service marketing agency in Melbourne, we’re passionate about creating events that align perfectly with your brand’s values and goals. Over the years, we’ve managed everything from small corporate gatherings and training workshops to influencer events and gala dinners with 200+ attendees.
Corporate Training Masterclass
The founder and driving force behind Brand Asia, Sherry Xu is recognised as one of the most reputable leaders in the Chinese market. As well as the full range of traditional media and digital marketing services offered by Brand Asia, Sherry also runs her very own Chinese Market and Corporate Training Masterclasses.
Our Clients
We’ve Worked With
- Launched 20+ international marketing campaigns.
- Achieved top viewership in its category on WeChat.
- Enhanced Victoria’s global education reputation through strategic digital engagement.
- Recognized as the fastest-growing account on Little Red Book’s marketing platform.
- Attracted 100,000+ organic viewers in three months.
- Delivered 10+ high-impact, creative posts monthly, consistently driving exceptional engagement.
- Partnered with 20+ Chinese influencers, generating 500,000+ impressions.
- Achieved record-breaking visitation for the “Tyama” exhibition.
- Designed a multilingual strategy to connect with Indian-Australian audiences.
- Executed six strategic campaigns in half year and influencer collaborations to enhance credibility.
- Developed a tailored Chinese marketing strategy with paid ads, influencer engagement, and striking visuals.
- Expanded their audience, boosted brand awareness, and built a vibrant community.
Testimonials
Carol Zhou
Director
W Brand & Luxury Brand Activation, Asia Pacific
Sherry and her team are truly exceptional! Their deep understanding of Chinese tourist marketing has made a real difference in helping Global Ballooning connect with more Chinese travellers and share the magic of hot air ballooning in Australia. We’re incredibly grateful for their expertise and support - highly recommend Brand Asia to anyone looking to tap into the Asian market!
Mandy Ho
Business Development Manager
Global Ballooning Australia
Brand Asia team is full of creativity and innovative ideas which have been key in growing our community and connecting with engaged users on RedNote. We've seen increased reach, brand awareness, and stronger relationships with our audience. We're truly grateful for their support.
Senior Marketing Manager
NeNe Chicken Australia
We’ve been consistently impressed with the work from RCJ Group and their extensive knowledge of the media network in Australia. Sherry and her team at Brand Asia have been a long-term supplier for us, demonstrating a deep understanding of marketing and media engagement to engage Chinese audiences. Their service is always responsive, and they consistently deliver high-quality results. Their expertise has been invaluable, and we truly appreciate the ongoing support and strategic insights they provide.
Helen Zhou
UnionPay International South Pacific（Australia/New Zealand/Pacific Islands）
Brand Asia has managed a few campaigns for us in Melbourne market and we couldn't be more satisfied with the results. Their media and digital solutions were exactly what we needed to enhance our presence and connect with our audience. We highly recommend Brand Asia for any business looking to elevate their marketing efforts.
Alice Zhang
Marketing Manager
Air China Melbourne Office
Brand Asia is a trusted leader in Chinese marketing in Australia. Their deep expertise in connecting brands with the Chinese community is unmatched. Sherry Xu, in particular, brings a wealth of experience from working with government agencies and international organizations, providing invaluable insights and strategies. When it comes to marketing to China and the Chinese market in Australia, Brand Asia is undoubtedly the go-to agency.
Bill Lang
Chairman
Small Business Australia
Working with Brand Asia has been a game-changer for our business. Their knowledge of RedNote is absolutely amazing, and it’s clear they have a deep understanding of how to leverage it for success. Thanks to their efforts, we’ve been generating an impressive 3 leads per day, and we’ve already acquired more than 10 clients in just the first six months of our engagement. Their expertise and dedication have played a key role in our growth, and we couldn’t be happier with the results!
Emily Young
Director
H&L Property Management
Let’s Connect
Brand Asia has been an outstanding partner for us, and we couldn’t be more pleased with their work. Sherry and her team are fantastic - they managed our W Hotel social media accounts with great expertise and creativity. Their ability to engage our audience and enhance our brand presence on social media has been truly impressive.