About Us

Who We Are

Brand Asia is the essential agency partner for businesses seeking to connect with audiences across China, other countries in Asia Pacific Region and the Asian community in Australia.

We provide our clients the highest standard of expertise across marketing, branding and social media to help brands succeed in multiple Asian markets.

As part of RCJ Group , Brand Asia has a diverse team of specialists, including social media experts, digital marketers, copywriters, graphic designers, market researchers, brand strategist and PR professionals who believe in delivering innovative and effective campaigns. We have a strong track record of helping organizations market to Australia, China, and other Asia Pacific countries, leveraging media connections to reach targeted audiences. This partnership allows us to unlock exceptional benefits to our clients by leveraging established media relationships in key Asian markets that result in competitive advantages.

With offices in Melbourne, Brisbane, and Shanghai, Brand Asia is led by Sherry Xu and supported by RCJ Group’s full suite of offering.

Sherry Xu

Managing Partner

Sherry Xu

Sherry Xu is the co-founder and driving force behind Brand Asia. With over 15 years of experience in marketing, Sherry has achieved remarkable success working with organisations in industries such as hospitality, tourism, education, real estate, luxury goods, and retail. An entrepreneur at heart, Sherry is passionate about enabling global businesses to expand and connect with consumers in the Asia Pacific region, especially China. Sherry is also a sought-after speaker and facilitator at business workshops and forums.

Carlos Correa

Partner

Carlos Correa

Carlos is the executive director and co-owner of RCJ Group. He is an expert in driving critical advertising strategies and delivering impactful online and media results. With extensive market experience across Australia, New Zealand, and Asia, Carlos has successfully navigated various industries, including media, online, retail, manufacturing, building, auto, health, fitness, insurance, real estate, telecommunications, and agriculture. Carlos is also a co-founder for Leapfrogger and LeapOut digital.

Dim Nedanovski

Partner

Dim Nedanovski

Dim has spent two decades in media and digital, with a primary focus on maximising client impact and generating more sales and leads. In 2015, he co-founded LeapFrogger, part of RCJ Group, a direct-to-brand digital offering for companies in Australia. He later expanded this offering and created LeapOut Digital, which provides marketing solutions for brands targeting Southeast Asia and resources for global agencies looking to enhance their digital capabilities.