We Connect Your Brand with Australia’s Diverse Communities!

Australia is an incredibly culturally diverse country. According to the 2021 Census, 22.3% of Australians spoke a language other than English at home. CALD (Culturally and Linguistically Diverse) communities are vital market segments for government agencies, businesses, and brand owners. By localising your campaign message to specific ethnic groups, you can open more potential markets and create meaningful connections.

Promoting, selling, and distributing your product or service to CALD communities requires a well-informed, respectful, accessible, and sensitive approach. At Brand Asia, we provide tailor-made CALD communication and marketing strategies for the following audiences: Chinese, Indian, Vietnamese, Filipino, Singaporean, Indonesian, Malaysian, Arabic, and Thai. We are eager to assist you in deepening ties with these ethnic groups to build a more inclusive marketing communication strategy.

 Request a Curated CALD communication strategy

Why Market to CALD Communities?

Stand Out from the Competition

Build Brand Loyalty

Embrace Diversity and Integrity

Extend Your Sales Channels

Cost-Effective Strategy

Inclusive Marketing Campaigns

 Request a Curated CALD communication strategy

How to make sure your CALD communication effective?

  1. We help localise your campaign messages, creating content that resonates with the unique cultural nuances and needs of your audience.
  2. We ensure the products or services you offer are consistent with the needs and requirements of CALD communities.
  3. We ensure your marketing messages are straightforward and easy to understand, avoiding any loss in translation.

Our Service Includes

• Market Audience Analysis and Research
• CALD Strategy Media Buy
• Public Relations
• Programmatic Marketing
• Community Reach in Australia
• Local Influencer Engagement
• Translation in 150+ Languages

 Request a Curated CALD communication strategy

Let’s Connect