How to Effectively Communicate with Diverse Audiences?
Museums Victoria, renowned for its exceptional museum experiences, sought to engage audiences from various cultural backgrounds, particularly the Chinese and Indian communities in Australia. To effectively communicate with them, they partnered with Brand Asia, leveraging a mix of communication channels and influencer marketing strategies.
1. We collaborated with 20 Asian influencers for two exhibitions, resulting in over 500,000 impressions and 88,485 direct interactions within a week.
2. The exhibition “Tyama” recorded the highest visitation ever for Museums Victoria.
3. Developed a multilingual communication strategy to engage Indian audiences living in Australia and hosted an Indian exhibition at Museums Victoria that attracted 530,000 visitors.
4. Provided culture-appropriate PowerPoint presentations for successful roadshows in China.
By collaborating with us, Museums Victoria effectively connected with diverse audiences, achieved record-breaking visitation, and delivered culturally relevant experiences.