Our strategic digital efforts contributed to acknowledging the vital role of Chinese international students in South Australia.

Crafted a social media approach that showcased Adelaide as the ideal city for life.

Tailored engagement for the Chinese market through designing and executing various initiatives.

Our Project

Brand Asia collaborated with Study Adelaide, a government agency which is founded by the Department for Industry, Innovation and Science, the City of Adelaide, Flinders University, The University of Adelaide and University of South Australia. Additional funding also comes from TAFE SA, SA Government Schools and 50 other participating member institutions.


  1. Acknowledging the pivotal role of Chinese international students in South Australia.
  2. Crafting Study Adelaide’s strategic approach: an effective social media strategy aimed at highlighting Adelaide as the city designed for life.
  3. Designing and executing targeted global digital campaigns, country-specific websites, social media engagement, roadshows, events, and a comprehensive inbound familiarisation program — all tailored specifically for the Chinese market.
  4. Highlighting the critical importance of a robust online presence to engage Chinese students effectively.


For two successful years, we started and ran the first WeChat account, sharing over 100 great posts that people loved. We also kicked off the first Study Adelaide Student Ambassador Online Campaign, engaging 3000+ students from Chinese schools. And we made and shared the first Study Adelaide International Study Guide Book, well-liked by Chinese education agents.