Highlights

- Developed annual social media campaign and content strategy.

- Provided 7days media monitoring service to help clients avoided a PR crisis

Positioned as Best Student City in Australia, We Successfully Established ‘ Study Melbourne’ Brand in China Market.

Our Project

Victoria has got about 42,000 Chinese students enrolled in Victorian higher education settings – those students are a really significant part of Victorian economy. We successfully established Study Melbourne’s presence on WeChat official account and produce quality content to drive organic growth while supported Study Melbourne with social listening to the market and engaging with different stakeholders.

 

Highlights

1. Developed comprehensive content pillars, drilling down on brand values and key offerings to fit Chinese students’ and parents’ interest in studying abroad. Effectively produced over 100 posts over 2 years of engagement.

2. Briefed and hosted a media conference during a PR crisis to engage key stakeholders.

3. Successfully managed end-to-end Education expo including booth design and set up, on-site consumer engagement, social media engagement, and supplier and stakeholder liaison in China Education Expo.

Outcome

Developed comprehensive content pillars, drilling down on brand values and key offerings to fit Chinese students’ and parents’ interest in studying abroad. Effectively produced over 100 posts over 2 years of engagement. With creative content and a strategic approach, we contributed to raising awareness and attracting students coming to Melbourne to further their studies after high school.