Highlights

- 200 media clippings and a remarkable 10 times PR value.

- Collaborated influential personalities, such as the director of the popular "Taste of China" TV series,

To Enhance Global Presence, Thai Government Promotes Services in China.

Our Project

Thailand Convention and Exhibition Bureau collaborated with Brand Asia to promote Thailand as a premier destination for conferences, exhibitions, and meetings in China. Through a comprehensive range of services including PR event management, copywriting and media release, graphic design, event setup, and influencer marketing, we successfully positioned Thailand as a preferred choice for international events.

Highlights

1. We engaged over 40 editors and journalists from the travel and trade industry each year, resulting in more than 200 media clippings and a remarkable 10 times PR value.

2. We strategically partnered with influential personalities, such as the director of the popular “Taste of China” TV series, to act as brand advocates for Thailand’s rice industry. This collaboration effectively showcased the quality and appeal of Thai rice to the Chinese market.

Outcome

Brand Asia played a crucial role in positioning Thailand as a premier destination for business gatherings, driving its growth and recognition in the Chinese market.