Union Pay Effectively Promoted Card Services Through Strategic Campaigns and Expert Project Management.
UnionPay, a leading Chinese state-owned financial services corporation, aimed to promote its bank card services in Australia and encourage Chinese users to continue utilizing their cards while residing in the country. To achieve this objective, they partnered with major local businesses through strategic media campaigns and expert project management.
1. We oversaw an 18-month project between UnionPay and Melbourne Airport, ensuring effective coordination with stakeholders such as Duty-Free, Skybus, and Terry White Chemist Warehouse.
2. Our captivating artwork design adjustments and interactive H5 games attracted over 1,000 participants, fostering organic engagement.
Through working on different projects, Brand Asia ensured effective communication and collaboration among UnionPay, Melbourne Airport, MECCA, Chadstone, Chemist Warehouse, and other stakeholders, guaranteeing the smooth delivery of campaign messages and materials to the target audience.