Highlights

- Reach 1 million audiences in two weeks.

- Successfully localized the W Hotel brand voice in Chinese to attract local Chinese audiences.

How WeChat Triumphed In Promoting the World-Renowned W Hotel Chain To The Asia Pacific Region?

Our project

Brand Asia collaborated with W Hotel (Asia Pacific Region) to create a WeChat official account, attracting over 20,000 organic followers through quality content and creative design in the first year.

Highlights

1. We executed a ‘Dare and Fear’ social media paid ads campaign, reaching 1 million audiences in two weeks.

2. We successfully localized the W Hotel brand voice in Chinese to attract local Chinese audiences without losing the brand’s global identity.

Outcome

Through our services like China’s social media strategy, social & digital campaigns, paid ads, design, and brand identity, W Hotel established a strong online presence, succeeded in engaging a broader Chinese audience, and enhanced brand awareness.