Westfield Australia Successfully Tapped Into The Chinese Market With Carefully Curated Social Media Strategy and Effective Corporate Training.
Eight Westfield shopping centres in Australia collaborated with Brand Asia to develop a comprehensive social media strategy targeting both Chinese residents in Australia and travellers from China. Moreover, we conducted corporate training and utilised influencer marketing to drive awareness and foot traffic to the physical shopping centres.
1. We created and managed a WeChat account for Westfield Australia.
2. They achieved a 100% increase in followers in the first year through our organic content strategy.
3. We collaborated with Chinese influencers to market store openings.
By implementing a tailored China social media content strategy, providing corporate training, and leveraging influencer partnerships, we successfully enhanced Westfield Australia’s targeted social media presence.