RedNote (Little Red Book) Marketing

Get Your Brand in front of 1.4M Chinese-Australian Buyers Today!
Get expert account management, tailored content strategies, and proven results in the Chinese digital marketing space.

Market to Chinese in Clicks

Your One Stop Shop in Chinese Marketing

Step 1 of 2

Find Out If Your Brand Is Being Talked About on RedNote (Little Red Book)

  • Are Chinese consumers buying your products through RedNote (Little Red Book)?
  • Curious how RedNote marketing is driving sales with Chinese consumers?
  • Wondering how your brand is performing on RedNote Australia?
  • Ready to boost your brand’s performance on RedNote?

Since 2014, RedNote, also known as Little Red Book or Xiaohongshu, has become China’s most influential social media platform. Often described as a hybrid of Amazon, Instagram, and Pinterest, the platform blends user-generated content (UGC), online community building, and integrated shopping features. It’s a trusted hub for word-of-mouth reviews.

It allows users to share, discover, and review content from consumers, influencers, celebrities, and brands. Posts can include up to 18 images and 1,000 words, offering rich storytelling opportunities for businesses.

At Brand Asia, we specialise in Rednote marketing, advertising & content creation, helping brands harness the power of Xiaohongshu in Australia. We have worked alongside well-known brands like Fenton & Fenton, Rationale, Nene Chicken and Melbourne City Lexus, to name just a few.

With locations in both Melbourne and Shanghai, Brand Asia features a successful track record of servicing over 100 local and international brands and clients.

Ready to grow your brand on RedNote
(Little Red Book)?

Sign up with us today for expert account management, tailored content strategies, and proven results in the Chinese market.

Get Your Brand in front of 1.4M Australian Chinese Buyers Today

Get expert account management, tailored content strategies, and proven results in the Chinese market.

Testimonials

Brand Asia has been an outstanding partner for us, and we couldn’t be more pleased with their work. Sherry and her team are fantastic - they managed our W Hotel social media accounts with great expertise and creativity. Their ability to engage our audience and enhance our brand presence on social media has been truly impressive.

Carol Zhou

Director

W Brand & Luxury Brand Activation, Asia Pacific

Sherry and her team are truly exceptional! Their deep understanding of Chinese tourist marketing has made a real difference in helping Global Ballooning connect with more Chinese travellers and share the magic of hot air ballooning in Australia. We’re incredibly grateful for their expertise and support - highly recommend Brand Asia to anyone looking to tap into the Asian market!

Mandy Ho

Business Development Manager

Global Ballooning Australia

Brand Asia team is full of creativity and innovative ideas which have been key in growing our community and connecting with engaged users on RedNote. We've seen increased reach, brand awareness, and stronger relationships with our audience. We're truly grateful for their support.

Senior Marketing Manager

NeNe Chicken Australia

We’ve been consistently impressed with the work from RCJ Group and their extensive knowledge of the media network in Australia. Sherry and her team at Brand Asia have been a long-term supplier for us, demonstrating a deep understanding of marketing and media engagement to engage Chinese audiences. Their service is always responsive, and they consistently deliver high-quality results. Their expertise has been invaluable, and we truly appreciate the ongoing support and strategic insights they provide.

Helen Zhou

UnionPay International South Pacific（Australia/New Zealand/Pacific Islands）

Brand Asia has managed a few campaigns for us in Melbourne market and we couldn't be more satisfied with the results. Their media and digital solutions were exactly what we needed to enhance our presence and connect with our audience. We highly recommend Brand Asia for any business looking to elevate their marketing efforts.

Alice Zhang

Marketing Manager

Air China Melbourne Office

Brand Asia is a trusted leader in Chinese marketing in Australia. Their deep expertise in connecting brands with the Chinese community is unmatched. Sherry Xu, in particular, brings a wealth of experience from working with government agencies and international organizations, providing invaluable insights and strategies. When it comes to marketing to China and the Chinese market in Australia, Brand Asia is undoubtedly the go-to agency.

Bill Lang

Chairman

Small Business Australia

Working with Brand Asia has been a game-changer for our business. Their knowledge of RedNote is absolutely amazing, and it’s clear they have a deep understanding of how to leverage it for success. Thanks to their efforts, we’ve been generating an impressive 3 leads per day, and we’ve already acquired more than 10 clients in just the first six months of our engagement. Their expertise and dedication have played a key role in our growth, and we couldn’t be happier with the results!

Emily Young

Director

H&L Property Management

Why is RedNote (Little Red Book) Marketing So Important?

RedNote (Little Red Book) is a powerful platform for brands looking to enter the Chinese-Australian market and beyond. With our expertise in social media marketing, Brand Asia can help you create a strategy that leverages the app’s features, designed for both brands and consumers.

  • Influence and Coverage

    Xiaohongshu is one of the most powerful platforms for reaching the Chinese-Australian community

  • Localise Your Communication Strategy

    Xiaohongshu Marketing and advertising allow brands to localise their messaging and effectively target Chinese-speaking audiences.

  • Increase Credibility

    Xiaohongshu verified accounts significantly enhance brand trust and consumer confidence.

  • Digital Marketing Tools

    Gain access to tools and functions tailored for marketers, including images, templates, graphic design, video effects, and more.

  • Paid Marketing Tools

    Run versatile ad campaigns through native ads, open-screen ads, keyword search ads, topic ads, and influencer collaborations.

  • Data Analysis Support for Brands

    Leverage advanced analytics and POS data analysis to understand your target audience and optimise engagement.

  • Unique Algorithms

    Enjoy personalised homepages where users see content based on interests, location, and browsing history.

  • Location-based marketing

    Use the “Nearby” feature to geo-target users with relevant keywords and hashtags

  • Direct Purchasing

    Allow users to purchase directly through the platform without leaving the app, improving conversion rates.

View Our Recent Work

  • Linneaus Farm: Building High-Quality RedNote Content Strategy

  • How To Find The Right RedNote Influencers For Your Brand

  • Advertising On RedNote: The Power Of Paid & Organic Mix

  • Reaching Chinese Families: The Future Of International Education Marketing

  • RedNote vs. Instagram: Which Platform Is Best For Marketing?

  • Gorman: Winning RedNote With Localised Content And Influencer Power

  • A Complete Guide To Advertising On RedNote (Xiaohongshu)

  • Photo of Insight Early Learning, a childcare centre targeted towards multicultural families.

    Insights Early Learning: Connecting With Chinese Families Through Social Media

  • Fenton & Fenton: How We Built The No.1 Melbourne Furniture Brand On RedNote

  • NeNe Chicken: Sparking Franchise Growth through Creative RedNote (Xiaohongshu) Engagement

RedNote (Xiaohongshu) Statistics

RedNote has become a trusted search engine and source of product information for Chinese speaking audiences and consumers around the world. Today, Xiaohongshu has 450 million registered users and 260 million monthly active users. 21% of those users are people living outside of China, including 6.8% from Australia.

Australian Users’ Demographic

There are over 700,000 active Australian users on Xiaohongshu. Out of this, 40% of users are married, and over 98% of users spend more than the average Australian. These consumers are slightly older in age, with strong purchasing power and stable consumption levels.

Younger users on the platform also have great purchasing potential for high-end products and premium services. Women outnumber men on the platform with a ratio of 6 to 4.

Ready to grow your brand on RedNote (Little Red Book)?

RedNote (Little Red Book) is a great platform for brands looking to enter the Australian Chinese market and beyond.

Brand Asia’s RedNote (Little Red Book) Services

  • Brand Account Setup

    We’ll help your brand with Xiaohongshu account registration and verification, as well as brand profile creation and setting up account functions. We’ll also optimise your account, ensuring it perfectly reflects your brand identity and values effectively.

  • Account Management and Content Creation
    We’ll provide day-to-day brand account management and ensure a strong online presence with meaningful audience connections and brand growth through consistent content and engagement. Our content services include:

    • Content Planning and Creation
    • Video Production
    • Image & Video Editing
    • Visual Localisation
    • Audience Engagement Activities
    • Customer Enquiry Handling
    • Metrics & Monthly Reporting
  • Influencer Marketing

    At Brand Asia, we have a network of over 500 Chinese-Australian Influencers or KOLs. From nano influencers and micro influencers to macro influencers, we’ll help you build strategic partnerships to amplify your brand’s reach and foster authentic connections with your audience. Our influencer marketing services include:

    • Influencers Sourcing and Screening
    • UGC Content
    • Campaign Planning and Management
    • Live Streaming Campaign

    Our RedNote (Little Red Book) marketing services leverage the platform’s extensive reach and user engagement to help businesses effectively target the Chinese market.

Ready to grow your brand on RedNote (Little Red Book)?

Let’s have a friendly chat about how we can help you reach 1.4 million Chinese buyers and grow your brand.

Sponsored Advertisements on RedNote (Little Red Book)

At Brand Asia, we manage your sponsored ads through Juguang (Aurora) – RedNote’s (Xiaohongshu) powerful advertising and analytics tool. Designed for brands and e-commerce businesses, Juguang maximises reach, engagement, and conversion.

It enables precise targeting, performance tracking, and deep insights into consumer behaviour, delivering highly personalised ads that resonate with your audience.

With RedNote’s (Little Red Book) highly engaged user base, advertising through Juguang offers unmatched opportunities to amplify your brand in the Chinese-Australian market and beyond.

How Do Sponsored Ads Work on RedNote (Little Red Book)?

Sponsored ads on RedNote or Xiaohongshu appear seamlessly on the Explore page, blending with regular posts in users’ personalised feeds to boost engagement. We utilise this blended style to help increase our clients’ performance on the platform.

At Brand Asia, we create targeted sponsored ads tailored to your brand’s goals – whether it’s driving sales or building brand awareness. Using images, videos, or text, we design ads that attract your audience and drive traffic to your account, store, product pages, and private messages, increasing conversions.

Our advanced targeting ensures your ads reach the right users based on age, location, interests, and more. With precise audience targeting and engaging content, your brand stays at the top of mind, encouraging in-app purchases.

Ready to Grow Your Brand on RedNote (Little Red Book)?

Contact Brand Asia today to harness the power of rednote marketing in Australia.

Take Your Brand Further with RedNote (Little Red Book)

Let us help you break into the Australian Chinese Market and beyond with Little Red Book